WHERE MY WORK BEGINS
My work begins where experience, role and structure no longer provide enough guidance for what lies ahead of you.
A new role. A reorganisation. A strategy reset. Or a team that suddenly looks different.
In those moments, what you stand for and how you are read gets renegotiated. Whether you shape it or not.
When your leadership story isn't clear, others will write it for you. And they usually get it wrong.
This is not about optimisation. It is about a qualitative shift: becoming the leader, or the leadership system, that the new context requires.
It often starts with one person, and becomes a question for the entire leadership team.
You or your team are facing one of these situations:
A New Level
You are stepping into greater responsibility, or leading across the organisation for the first time.
Strategic Shift
The strategy is set. The narrative and your stakeholders' trust are not.
Team Realignment
After a reorganisation, the leadership team needs to find its footing and lead as a collective.
Impact Gap
Your expertise is beyond question. But your leadership impact hasn’t yet caught up with the role you now hold.
A Change of Direction
A move to another company is on the table, or the step out of a corporate role. The question is not only where you are going, but who you arrive as.
What this means in practice → Advisory
IMPACT ON THREE LEVELS
My work operates on three levels, often on all three at once.
The Person ·
Executive Positioning & Leadership Narrative
The Team ·
Top Team Alignment & Systemic Team Coaching
The System ·
Strategic Advisory & Stakeholder Dynamics
Influence is not built through visibility.
It is built through clarity, coherence and trust.
How I work → Advisory
WHAT CLIENTS SAY
“Working with Annina helped me sharpen my leadership identity – what do I want to stand for as a leader, which values matter to me, and who do I want to be in my role? Today, this clarity serves as an important compass for me across a wide range of situations and discussions.
In her work with my leadership team, Annina also used a clear methodology to identify the issues that really mattered and create genuine ownership. Topics that were initially seen as ‘someone else’s problem’ became shared challenges that the team took responsibility for addressing together.
I particularly value Annina’s structured yet flexible approach and the way she responds to different situations and dynamics. I can highly recommend working with her to both leadership teams and senior leaders who want to reflect consciously on their leadership and continue to develop.”
Florian Maurer, Managing Director, Chief Digital & Technology Officer, Swiss Re Corporate Solutions
15+ years at the intersection of identity and impact · Over 25 organisations since 2019 ·
8+ sectors · C-level and senior executive mandates
