OUR SERVICES
IGNITING POTENTIAL - ALIGNING PURPOSE - ACTIVATING LEADERS
WHAT - Leadership and Culture as a Competitive Advantage
Successful leadership goes beyond expertise—it requires presence, influence, and a clear strategic identity. Organizations with a purpose-driven leadership culture don’t just engage employees—they build trust, authority, and long-term success.
We help executives and organizations define their positioning, shape modern leadership cultures, and maximize potential—because when leaders grow with clarity and purpose, businesses thrive with impact and sustainability.
HOW - From problem to potential view: Embrace Uncertainty to transform it into Opportunity.
We develop and activate organizational identity and leadership frameworks, unlocking both business and individual potential.
We support executives in refining their leadership identity, strengthening their strategic influence (internally and externally), and building the capabilities needed to succeed in an evolving world.
#EXECUTIVE POSITIONING ADVISORY & LEADERSHIP COACHING
#MANAGEMENT CONSULTING & SUPPORT
#WORKSHOPS & TRAININGS
#IN-PERSON #HYBRID #DIGITAL
EMBRACE YOUR WHY
CORPORATE IDENTITY & STRATEGIC POSITIONING
«Grow with clarity and purpose – lead with impact and influence.»
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Defining and refining your corporate identity (Purpose, Vision, Values) as the foundation for a strong leadership culture.
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Developing a strategic positioning that enhances credibility, influence, and competitive advantage.
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Activating your corporate identity through strategic communication, leadership narratives, and culture-driven initiatives that drive engagement and long-term impact.
* A New Culture comprises fundamentally different bundles of factors: exemplary action by top management, leadership with vision and inspiration, a culture of trust, extensive self-competence, and flexible structures within the company (Bruch & Meifert, 2020).
How can we support you?
Learn more in a free 30-minute
initial consultation with Annina Müller.
EXECUTIVE & LEADERSHIP TEAM POSITIONING AND COACHING
«Leadership is not a title; it’s presence. Influence starts with self-mastery.»
(Tony Schwartz)
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Strengthening executive presence and strategic influence with a clear positioning strategy.
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Developing an authentic leadership identity that fosters trust and impact.
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Leveraging AI-driven insights (in partnership with Zortify) to refine individual and collective leadership strengths.
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Building a high-performing leadership team dynamic based on clarity, shared vision, and strategic influence.
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Fostering alignment, resilience, and leadership excellence through targeted coaching and future-focused strategies.
How can we support you?
Learn more in a free 30-minute
initial consultation with Annina Müller.
FROM AUTHENTICITY TO ACTION
TOGETHER UNTIL
YOU WALK ALONE
STRATEGIC ADVISORY & EXECUTIVE SPARRING
«Every leader needs a trusted partner for perspective, strategy, and growth.»
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Gaining an external, strategic perspective on leadership challenges and decision-making.
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Leveraging tailored advisory support in executive positioning and leadership coaching.
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Engaging in high-impact strategy sessions—customized for in-person, digital, or hybrid formats.
How can we support you?
Learn more in a free 30-minute
initial consultation with Annina Müller.
THE JOURNEY TO YOUR TOMORROW - BECOME THE BEST VERSION OF YOURSELF
«The hybrid coaching program enables you to find and create your inner purpose and align it with your professional and private life goals in order to flourish and shape an authentic me-brand.»
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Have you also asked yourself: Does my chosen path really correspond to my abilities, interests and values? What impact and meaning do I achieve in my daily work?
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Or do you have the feeling that your career path is not following traditional patterns and are you looking for support in navigating the path of personal development?
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This is exactly where we come in with MYT: the hybrid coaching program enables you to find or create your inner purpose, create clarity and orientation and align it with your professional and personal life goals.
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Concrete tools help you to make your personal vision a reality and to proactively shape your life and career.
