ABOUT US
«My Mission in Life is not merely to survive, but to THRIVE; and to do so with some passion, some compassion,
some humor and some style.»
(Maya Angelou)
ANNINA MUELLER
Founder & Managing Director of Embracity |
Executive Advisor & Identity Architect.
In 2025, she was recognized by CIO Times as Woman of the Year.
She supports CEOs, founders, and top teams in clarifying their identity and translating it into narrative impact, strategic presence, and trusted stakeholder relationships – from the inside out.
Her conviction: true impact does not arise from performance alone, but from lived clarity, consistent presence, and the trust that emerges from it.
My career has always been driven by one central question:
How can we help leaders grow into the most impactful, authentic versions of themselves – while shaping cultures, industries, and futures rooted in trust, clarity, and bold action?
For over 15 years, I’ve worked at the intersection of brand, leadership, and transformation. Beginning in fashion retail with luxury and premium brands (including Bally, Peek & Cloppenburg, PKZ Group), I led projects in marketing, communications, and experiential branding. This foundation taught me the power of narrative and emotional connection – insights I now apply to leadership at the highest levels.
Motivated by a deeper purpose to support meaningful transformation, I moved into management consulting (including CROSSWALK), focusing on leadership development, corporate identity, and cultural evolution. My work centers on guiding leaders and top teams through executive positioning, identity articulation (purpose, vision, values), and high-impact communication that builds lasting trust across stakeholders.
Today, I partner with forward-thinking executives and top teams who are ready to lead with intention, presence, and strategic influence. I bring a future-facing lens, bridging strategic clarity with human depth – so leaders don’t just gain visibility, they earn trust, shape culture, and lead with lasting impact.
PARTNERSHIPS
Together achieving more
In sharing and implementing ideas together, horizons expand.
Embracity relies on strong partnerships:
